Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion for sustainability, with a sharp commercial lens, to build a brand that’s catching waves in retail—and staying on top.
In this episode, Andrew reveals the journey behind a product that’s revolutionising kitchens across Australia. From the first squeeze to securing shelf space in Coles and Woolworths, Andrew shares how he and his partner, Kate, knew it was time to “take a swing” and lean into something big.
Listen now and walk away with:
🍋 The key steps for scaling a consumer brand, from branding to financial modelling and deep consumer research.
🍋🟩 How to sharpen your value proposition and communicate what makes your brand stand out in a crowded market.
🍋 The role of passion and commercial strategy in engaging investors and securing distribution partnerships.
🍋🟩 Why patience is critical when growing a brand and how it plays into long-term success.
Don’t miss this insightful episode packed with strategies to take your brand from concept to retail success story.
