What began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworths’ support before products were even made, to shifting focus from product to powerful brand storytelling.
In Episode 122, Fiona shares her journey on:
🍫 Gaining early buy-in from retailers through pre-selling strategies (you’ve got to hear these!).
🍫 Why storytelling is the secret sauce behind Springhill Farm’s growth.
🍫 Savvy budgeting lessons and what to prioritise in marketing.
🍫 How they created loyal brand advocates through genuine community-building.
Get ready for a conversation packed with insights on how tradition and smart risk-taking can fuel brand success.
