Mason Bagios didn’t set out to transform Australia’s drinking culture – but that’s exactly what happened when he chose to quit alcohol and embrace cleaner living. This personal journey inspired Kommunity Brew, a brand he co-founded to offer mindful, substance-free options that resonate with a new generation of health-conscious Aussies. From the start, Mason knew that authenticity was key, creating kombuchas, probiotic waters, and botanical shots that were as genuine as his mission.
In Episode 123, Mason shares how he turned this vision into reality, touching on:
🥤 The importance of the “pub test” to ensure products align with the real reasons people are seeking non-alcoholic options.
🥤 How he used storytelling and core values to win over a diverse, health-focused community.
🥤 His $50M vision and why he’s focussing on in-store impact over social media.
🥤 The role of in-store demos and sampling in breaking down barriers and winning retailer support.
Mason also opens up about investor relationships, setting expectations, and celebrating the wins.
