When Jarahad Valeri saw parents struggling to get kids to eat more fruits and veggies, he saw an opportunity. That spark led to Welly — a snack company that turns fruits and veg into kid-friendly, gut-healthy bites that parents can trust. Launching Welly Kids in 2022 and expanding to adults in early 2023, Jarahad set out to bring these health benefits to a wider audience. His formula for success? A powerful mix of internal data, direct consumer conversations, and retailer insights that shaped Welly’s path forward to where they are now – stocked in Coles and Woolies across the country as well as in 250 independent retailers.
In this episode, Jarahad reveals the core strategies that have helped Welly grow, including:
🍎 Real consumer insights – Why talking directly to parents was his key to understanding what they actually needed from healthy snacks.
🥕 Pitching with precision – His winning formula at Foodpreneurs Festival, where he used every second to create a tailored, impactful pitch for buyers.
🍎 Growing with intention – Why Welly focuses on specific retail partnerships over widespread distribution, ensuring each location supports steady sales.
🥕 Partnering for Success – How Welly joined forces with this season’s presenting partner, Thrive Consulting, to achieve national distribution of their powders and bites in Coles, Woolworths, and Woolworths Metro.
Whether you’re building a brand or planning your next pitch, listen now as Jarahad’s journey offers practical advice for making an impact in retail!
