Spotting a gap in the market often sparks the creation of something truly innovative – and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice – a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!
Their approach is all about smart, intentional growth and in this podcast episode, they share:
🍐 The decision that boosted Woolies sales by 9.89%.
🍐 How focused pitching and a clear philosophy – “the most accessible hangover prevention drink on the market” – landed them shelves in Dan Murphy’s, Woolies, Coles Liquor, and more.
🍐 How they’re scaling strategically – from FDA approvals to expansion into the US market, how they’re building a business primed for global success and aiming for $100M in revenue.
🍐 Their exact processes on how they are building their brand across two different markets.
Tim and Liam are authentic and open. True brand builders who are playing the long game (and are so far, smashing it!) Their philosophy? Grow slow, stay authentic, and always deliver.
Learn how Bae Juice is redefining what it means to scale with intention in this episode of Foodpreneur with Chelsea Ford, presented by Thrive Collective—the powerhouse behind brands like Welly, GYM BOD, and of course, Bae Juice. Tune in for tips, strategies, and a peek at what it takes to build a category-leading brand!
