#138 Landing a Major Retailer: The Logistics and Finance Moves That Matter

It’s the milestone every brand owner chases – landing that major retail listing. But without solid systems in place, supply chain slip-ups, inventory miscalculations, and cash flow gaps can turn that win into a serious setback.

If you’ve just landed your first big retail order – or you’re gearing up to expand nationally without running out of stock (or cash) – this episode could save you time, money, and sleepless nights.

I’m joined by Cameron Aboud and Joel Alderden from sc3sixty, a fractional supply chain company helping emerging food and drink brands scale sustainably. 

We discuss:

📦 The strategic moves to make right after your first big order.                                  
📦 The biggest cash flow traps and stock mistakes that quietly kill growth.
📦 How to master inventory planning using the “Goldilocks” principle of not too much, not too little.
📦 What DIFOT means, why it’s non-negotiable, and how poor supply performance opens the door for your competition.
📦 Why ‘fractional’ supply chain support is smart business for brands that can’t afford full-time experts but want full-time results.

If you’ve been winging it with stock, crossing your fingers with cash flow, or you’re about to take a leap from local to national retail, this episode will give you the insights to scaling with longevity.

This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

When you’re ready to take the next step, here are 6 ways I can support your journey:

  1. 1:1 Consulting for Brand Owners & Industry Specialists: Work directly with me and unlock the power of 30+ years of industry expertise to propel your business to new heights.
  2. Book Me as a Speaker: Captivate and empower your audience by booking me to speak at your next event. Input your email and I’ll send you my Speaker Kit.
  3. Join Foodpreneurs Festival: Australia’s unmissable event where food, drink, and pet food founders connect with influential industry leaders and hundreds of fellow brand owners.
  4. Listen to the Podcast for Food, Drink & Pet Food Brands Wanting to Grow: Discover game-changing strategies and insider insights from industry leaders on the Foodpreneur with Chelsea Ford Podcast.
  5. Partner With Me to Get More Leads: Learn about my multi-channel partnership program with long-term goals where value and ROI compound over time, collaboration and feedback is appreciated, and our relationship is strategic and deep.
  6. Ask Me Anything: Got a burning question about the consumer packaged goods (CPG) industry? Get expert answers in my weekly industry expert email, social media, or podcast episode.

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