You’ve got a great product, decent packaging, and maybe even a few stockists. But here’s the problem: your product isn’t moving off the shelf. You’re spending all your energy chasing new listings while your existing stockists are losing confidence.
This is the wake-up call you need.
In this episode of Foodpreneur with Chelsea Ford, I’m breaking down why so many CPG brands focus on the wrong metric.
I share real examples from brands that are crushing it. You’ll hear about brands like Bippi Chili moving 30-40 units per week, Ammazza Pizza doing 2,000 units in a single week, and Mingle Seasoning achieving a 350% sales uplift for three months after one collaboration.
These results aren’t accidents. They’re the outcome of strategic marketing at every stage of the funnel.
Listen today and walk away knowing:
📈 How to improve your sales velocity.
📈 The marketing funnel explained and what to do at each stage.
📈 How to create demand signal before you even pitch to buyers (so they’re already warm when you walk in).
📈 Real tactics from successful brands.
This episode is for brand owners who understand that getting on shelf is just the beginning. The ones who know that staying there depends on how good their marketing is.
Season 15 is brought to you by Foodpreneurs Festival, a year’s worth of sales and promotion opportunities under one roof.
