How do you really know if your packaging works? If your campaign will land? If your new flavour will sell?
You ask the people who matter most – your customers. Fast.
In this episode of Foodpreneur with Chelsea Ford, I chat with Anna Henwood, CEO of Stickybeak, a rapid consumer testing platform that delivers feedback from your target audience within 48 hours.
Anna reveals her frameworks for marketing effectiveness that help you get more product into more consumer baskets. We dig into the everyday decisions that often leave brand owners stuck at a fork in the road – campaign creative, pack design, claims, naming, flavours – the ones where a wrong move can be costly, but intel is hard to access quickly.
You’ll hear Anna’s three game-changing frameworks and:
📦 Why packaging is your silent salesperson (and your brand billboard) – and how to balance sell and brand without smashing it all on the front
📊 When to trust your gut and when to test it with real consumer feedback
💰 How smart foodpreneurs use accessible, affordable data to avoid expensive mistakes
🎯 Why what you think matters isn’t always what your target market cares about (even if you have the same gluten intolerance)
🛒 How to make decisions that move product off the shelf and into baskets in cluttered retail environments
This episode is for foodpreneurs who are tired of second-guessing their marketing decisions and want to move forward with confidence, backed by real consumer insight that doesn’t break the bank or take months to gather.
Season 15 is brought to you by Foodpreneurs Festival – a year’s worth of sales and promotion opportunities under one roof.
