Your product is great but is your packaging selling it when you’re not there? Packaging is your silent salesperson so you need to make it work.
In this episode of Foodpreneur with Chelsea Ford, I chat with Gwen Blake, founding director of Boxer & Co, a packaging design agency specialising in fast moving consumer goods.
Here’s the reality: we make 95% of our decisions by instinct. Colour, shape, and typography trigger autopilot purchases – green signals healthy and handwritten fonts signal crafted and your packaging has three seconds to trigger the right instinct – or your product stays on the shelf.
In this episode, you’ll hear:
📦 Why packaging is a decision-making tool, not just pretty pictures
🧠The biggest myth founders hold onto (it has to do with the front of your pack)
🌿 If you’re a health brand, what you must ditch to get cut-through with consumers
✅ What to include in your brief to designers (and what restrictions kill creativity)
Gwen breaks down how to make packaging work within retail realities.
This episode is for brand owners who struggle to translate product quality into packaging that drives sales.
Season 15 is brought to you by Foodpreneurs Festival – a year’s worth of sales and promotion opportunities under one roof.
