Your product is great. People love it. But you’re still struggling to sell it.
Sound familiar?
In episode 148 of the Foodpreneur with Chelsea Ford podcast, I chat with Jayne Gallagher, CEO and co-founder of Honey & Fox, a marketing consultancy that helps good food brands turn provenance into sales.
Jayne and her business partner Helen work specifically with food and drink businesses to cut through the marketing overwhelm and create systems that actually drive revenue – without needing a four-year marketing degree to do it.
Tune in to hear Jayne share her provenance-powered marketing system:
đź“– The five elements that create compelling brand stories
🤝 Why over 60% of consumers don’t trust what they see, hear, or read
🦀 A case study about a Queensland crab fishing business that saved tens of thousands in packaging costs by getting their brand strategy right before pressing go
🎯 Why most food brands start in the wrong place with social media
đź’° How to set a realistic marketing budget
âś… The three things every buyer wants
Jayne breaks down why marketing isn’t just social media, why proof is now one of your most precious commodities, and how to avoid the overwhelm of 50-100 conflicting pieces of marketing advice by following a simple system designed specifically for food and drink.
This episode is part of Season 15 – marketing season and is brought to you by Foodpreneurs Festival – a year’s worth of sales and promotion opportunities under one roof. Honey & Fox will be hosting a ‘Brand Story Studio’ at the Festival in May, 2026.
