Getting on shelf is a milestone, but (close your ears if you’re faint hearted), it’s just the starting line.
In episode 151 of the Foodpreneur with Chelsea Ford podcast, I sit down with Rebecca Brook, founder of Rise Growth Lab, a food and beverage accelerator.
This conversation is for brand owners already on shelf. If you want to finish 2026 with more accounts, more reorders and more money in your pocket – and stop leaving it on the table – this is your episode.
Grab your pen and tune in to hear:
🛒 How to improve your rate of sale
🎯 Best practice for selecting the right channel partners
💰 The difference between COGS-plus-guesswork and what consumers will actually pay
📊 What a 30, 60, 90 day promotional plan looks like without a big budget
🔄 What you need to do to get reorders
📦 The cost of goods levers most founders haven’t pulled yet
This episode of Season 16 – Planning Season – is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported. Rebecca will be there speaking on the Dream Lab stage. Make sure you drop into her talk and say hi to her in the Festival Fairground!
