#154 How to Make Social Content That People Actually Stop Scrolling For

You’re putting out content, but is anyone really noticing? Or are your posts getting lost in the feed?

I sat down with Sarah Kiryshin and Mandy Humphreys, co-founders of Content Bites, to uncover how food and beverage brands can make content that doesn’t just exist—it connects, excites, and sells. These two know why “beautiful food” is often your golden ticket and how to produce it fast without burning out.

In this episode, we break down exactly what works in 2026:

📱How consumers are actually watching content – and how to grab them before they scroll past
⏱️ The video length sweet spot that keeps eyes on your brand
🍓 Why showing your food in its best light isn’t optional – it’s critical
⚡ Quick content production hacks that actually generate excitement
❤️ The secret to creating posts that build real connection and loyalty

This episode of Season 16 – Planning Season – is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked, and supported. Sarah and Mandy will be there; make sure to say hi to them in the Festival Fairground!

When you’re ready to take the next step, here are 6 ways I can support your journey:

  1. 1:1 Consulting for Brand Owners & Industry Specialists: Work directly with me and unlock the power of 30+ years of industry expertise to propel your business to new heights.
  2. Book Me as a Speaker: Captivate and empower your audience by booking me to speak at your next event. Input your email and I’ll send you my Speaker Kit.
  3. Join Foodpreneurs Festival: Australia’s unmissable event where food, drink, and pet food founders connect with influential industry leaders and hundreds of fellow brand owners.
  4. Listen to the Podcast for Food, Drink & Pet Food Brands Wanting to Grow: Discover game-changing strategies and insider insights from industry leaders on the Foodpreneur with Chelsea Ford Podcast.
  5. Partner With Me to Get More Leads: Learn about my multi-channel partnership program with long-term goals where value and ROI compound over time, collaboration and feedback is appreciated, and our relationship is strategic and deep.
  6. Ask Me Anything: Got a burning question about the consumer packaged goods (CPG) industry? Get expert answers in my weekly industry expert email, social media, or podcast episode.

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