#160 Brand Campaigns: What Are They and How You Can Create One

What does it take to build a brand that lives in the hearts and minds of consumers without a big budget, a big team, or a big agency behind you?

In episode 160 of the Foodpreneur with Chelsea Ford podcast, I sit down with Mirko Bonmassar, founder of Social Fixation, a marketing agency with a fixation on making brands impossible to ignore.

In this episode you’ll learn:

🎯 What a brand campaign actually is and why it doesn’t have to cost what you think it might

🏗️ The difference between building a product, a brand, and a business and why it matters

👀 Who you’re really competing with for attention (it’s not who you think)

💡 The “What If” practise Social Fixation uses to unlock creative campaign ideas

🙌 A case study that proves a great campaign can cost next to nothing and how you can do it yourself

🏆 Why the BiteBack Awards Brand Campaign category is more within reach than you think

The BiteBack Awards Brand Campaign category is sponsored by Social Fixation. If this episode has you thinking you’ve got a campaign worth entering, head to https://foodpreneursfestival.com/biteback-awards/ to find out more.

This episode of Season 17 is brought to you by NFTC – The Natural Foods Trading Company. If you’re a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.

When you’re ready to take the next step, here are 6 ways I can support your journey:

  1. 1:1 Consulting for Brand Owners & Industry Specialists: Work directly with me and unlock the power of 30+ years of industry expertise to propel your business to new heights.
  2. Book Me as a Speaker: Captivate and empower your audience by booking me to speak at your next event. Input your email and I’ll send you my Speaker Kit.
  3. Join Foodpreneurs Festival: Australia’s unmissable event where food, drink, and pet food founders connect with influential industry leaders and hundreds of fellow brand owners.
  4. Listen to the Podcast for Food, Drink & Pet Food Brands Wanting to Grow: Discover game-changing strategies and insider insights from industry leaders on the Foodpreneur with Chelsea Ford Podcast.
  5. Partner With Me to Get More Leads: Learn about my multi-channel partnership program with long-term goals where value and ROI compound over time, collaboration and feedback is appreciated, and our relationship is strategic and deep.
  6. Ask Me Anything: Got a burning question about the consumer packaged goods (CPG) industry? Get expert answers in my weekly industry expert email, social media, or podcast episode.

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