#162 Manufacturing and Scaling: What It Really Takes to Take a Product from Concept to Shelf

Finding the right manufacturer is usually the key to scale. And getting it wrong doesn’t just slow you down. It costs you time and money.

My guest today is Naishad Dalal, founder of Food Entrepreneurship Academy, also known as FEA Food Innovation. They take brands from product concept all the way to shelf.

In this episode, Naishad and I talk about the red flags you should watch out for when you’re talking to co-manufacturers — and the three questions every founder should ask before committing to a co-packer. We also talk about why the wrong fit doesn’t just cost you money. Of course it does. But something far more valuable in small business. And that’s time.

We also break down minimum order quantities and what happens when your packaging format blows your numbers out.

If you’ve ever looked at a shot bottle or a sauce jar and wondered how the math works at scale — listen closely.

If you’re developing a product, about to go into commercial production, or dealing with issues with your current manufacturer — this episode is for you.

Season 17 is brought to you by NFTC – The Natural Foods Trading Company. If you’re a growing food brand navigating that tricky middle phase—scaling up, landing your first major retailer, or figuring out procurement—NFTC is worth knowing about.

When you’re ready to take the next step, here are 6 ways I can support your journey:

  1. 1:1 Consulting for Brand Owners & Industry Specialists: Work directly with me and unlock the power of 30+ years of industry expertise to propel your business to new heights.
  2. Book Me as a Speaker: Captivate and empower your audience by booking me to speak at your next event. Input your email and I’ll send you my Speaker Kit.
  3. Join Foodpreneurs Festival: Australia’s unmissable event where food, drink, and pet food founders connect with influential industry leaders and hundreds of fellow brand owners.
  4. Listen to the Podcast for Food, Drink & Pet Food Brands Wanting to Grow: Discover game-changing strategies and insider insights from industry leaders on the Foodpreneur with Chelsea Ford Podcast.
  5. Partner With Me to Get More Leads: Learn about my multi-channel partnership program with long-term goals where value and ROI compound over time, collaboration and feedback is appreciated, and our relationship is strategic and deep.
  6. Ask Me Anything: Got a burning question about the consumer packaged goods (CPG) industry? Get expert answers in my weekly industry expert email, social media, or podcast episode.

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