Priscilla Mellado saw something everyone else missed.
Twenty years ago, pregnant and struggling with gut issues, she looked at the fibre category and thought: somebody has to do this better. That child is now 24. And Liquify Drinks is finally here.
In episode 164 of the Foodpreneur with Chelsea Ford podcast, Priscilla pulls back the curtain on what it actually takes to build a CPG brand from scratch. The 6,000 bottles she couldn’t sell. The 6am fitness classes she shows up to pour tastings. Packing orders – even on the morning of this interview.
Priscilla describes it best herself: sometimes it literally feels like hanging upside down, spinning.
And yet – she’s built something with real substance, and this week she walks into a room of investors and pitches for the future of her business. You’re hearing her story right before that moment.
This is episode one of two. Priscilla pitches at Foodpreneurs Festival this week. We follow up after. You’re coming on the journey with us.
Season 17 is brought to you by NFTC – The Natural Foods Trading Company. If you’re a growing food brand navigating that tricky middle phase – scaling up, landing your first major retailer, or figuring out procurement – NFTC is worth knowing about.
