Nicky Jackson has been a CPG brand owner before, so she knew the ropes. When she first talked to Target US, she didn’t ask for a trial, she asked for 700 doors. What came next was a surprise even to Nicky. Target came back with an offer of over 1,900.
Nicky is the founder of Lioness, a daily functional snack range built around what women actually want throughout their day. Before Lioness, Nicky spent years at Kellogg Company and Pepsi Co, then built RangeMe, the platform that changed how brands and retailers find each other.
In episode 167 of the Foodpreneur with Chelsea Ford podcast, Nicky and I get into why she built a product the category didn’t have, and what it actually cost her to get there.
Don’t miss this episode, you’ll learn:
🎯 How Nicky decided what type of product to create
💰 The funding required just to cover a first Target order
🛡️ Why you need insurance, and how far in advance
🤝 What most founders don’t realise about broker relationships
🍬 The thinking behind three products for three moments
If you’re chasing your first major retail listing, wanting to get into Target US, or you just want a grounded, numbers-informed look at what that journey really costs, this episode is essential listening.
Season 18 is brought to you by NFTC, a mid-tier ingredient supplier specialising in natural wholefoods like nuts, dried fruits, herbs, spices, seeds and more for emerging food and beverage brands.
