In episode 170 of Foodpreneur with Chelsea Ford, I talk to James “JP” Purcell, founder of Drinks 101, a commercial advisory for beverage founders. James breaks down exactly what those four things are, where they usually go missing, and the one part of the puzzle most founders neglect without realising it.
Listen and learn:
đźš— the 4 things you cannot afford to get wrong if you want to scale and exit, and why most founders only find out the hard way
🛞 an analogy that will change how you think about where value quietly leaks out of a growing business
đź’° what actually changes on either side of the $2 million revenue mark, and why the metrics that matter shift
🏪 how knowing exactly where your product belongs on shelf, grocery, specialty, liquor, even a florist, shapes who you choose as a sales and distribution partner
🔍 the one part of the framework founders neglect more than any other
đź“– a live, unnamed client example, and the disagreement at the centre of it
If you’ve ever wondered whether you’re building a brand or building a business, this one’s for you.
Season 18 is brought to you by NFTC, a mid-tier ingredient supplier specialising in natural wholefoods like nuts, dried fruits, herbs, spices, seeds and more for emerging food and beverage brands.
