If you want a genuine look ahead at where food and drink is heading, not just what’s hot this month, this episode is essential listening.
I talk to THE most learned person in the business.
Lulu Gibbons is a research and insight specialist at Langdon, sister company to NFTC. Up until recently, Lulu was based in London, UK, and she’s now in Australia. Lulu’s job is to sit five to ten years ahead of the curve, spotting the small, quiet consumer signals from around the world long before they become a trend on shelf.
She’s also an expert in telling the difference between something with real staying power and something that’s just noise.
Lulu’s knowledge is next level. It blew my mind, and she knows how to share it.
In our conversation, Lulu unpacks what’s actually happening with:
🌾 GLP-1 globally
🌾 why formulating for the GLP-1 consumer takes a lot more than a high protein, high fibre call-out on pack
🌾 the fibre nuance most brands are getting wrong
🌾 why getting it wrong can work against the very consumer you’re targeting
We talk about gut health, hormone health and the vagus nerve, why personalisation is only going to get more specific, and what the UK’s grab-and-go grocery category can teach brand owners everywhere.
It’s an informative episode told by an expert. If functional claims are on your pack, do yourself a favour and take the time to listen today.
Season 18 is brought to you by NFTC, a mid-tier ingredient supplier specialising in natural wholefoods like nuts, dried fruits, herbs, spices, seeds and more for emerging food and beverage brands.
