Honestly, it was hard to hear.
The second had rung with a plan to build a brand that could change how an entire category gets bought and sold. They’d been pitching their idea to buyers, brokers, and distributors already.
What struck me wasn’t that one had problems and the other didn’t, because they both did, and both will again. It was where each of them had pointed their attention once the problems showed up.
That contrast was all in the mindset.
I’ve seen the brands that made it and the brands that quietly didn’t, and I’ve come to believe the thing that separates them has less to do with talent or product than we’d like to think.
In episode 173 of the Foodpreneur podcast, the final for Season 18, I tell the story of both and what you can learn from them. Here’s what you’ll hear:
❤️ The piece of advice I gave for the heart
🪟The window I ask them to give themselves when the bad news lands
📊 The piece of advice I gave for the mind and the antidote to their fears
💡 The thing I’d invest in if I were starting my business again, having done most of it the hard and slow way myself for eleven years
If you’ve ever had a door closed in your face and wondered whether everyone else has this figured out except you, you’ll recognise yourself in this episode. But it’s much more than that: you’ll hear hope. It has never been just you facing the tough times, and perhaps you’d like to be reminded of that.
Season 18 is brought to you by NFTC, a mid-tier ingredient supplier specialising in natural wholefoods like nuts, dried fruits, herbs, spices, seeds and more for emerging food and beverage brands.
