Since launching our national food brand in 2020, resources, capital and especially time have always been scarce. Mentorship wasn’t even on my radar until we came out of our worst performing year. In the pursuit of growth, I’d made some poor hiring decisions that led to disappointing results, and I realised I needed a fresh perspective. Not something superficial. I needed someone to dive deep, so I reached out to Chelsea.
Chelsea’s professional mentorship coaching program was a game-changer. What was many goals managed on the fly is now a clear plan on paper. Margins are transparent, goals are well defined, and our path to profitability is trackable and on target.
There’s a common saying that business is not personal. Running The Why Meat Company, mostly from home, the lines between business and family have often blurred. Late nights labelling packs, date coding, and designing artwork and our website have become part of our family routine.
Opening our books for stress testing was daunting, but the insights were invaluable.
Understanding and actively managing our margins has given us far greater control over profitability, and learning to prioritise goals keeps our focus on what truly moves the needle.
B2B sales and supply contracts are now a top priority as we diversify our income beyond Coles and reduce our risk.
One major lesson: simplify the product pitch. Less really is more, and overexplaining doesn’t clarify.
Ultimately, this journey has taught me that I know what I value.
Breaking the big vision into clear, manageable goals sets the guardrails for decision-making. What aligns gets a “yes”, and what doesn’t gets a “No thanks”.
That clarity has been vital in guiding both my daily actions and our long-term strategy.
If you’re looking for a crash course for your food company, without the fluff, Chelsea’s mentorship is the fastest way to stress test your business model and clarify your priorities. With her guidance, I learned firsthand that what gets measured truly gets achieved. Thanks Chelsea, forever grateful.