#173 Where to Point Your Attention When the Buyer Says No

by Chelsea Ford | Sep 10, 2026 | Podcasts

Recently, two founders called me. Both were facing the same market: buyers and stockist type. The first was three months into a problem, and they were angry, tearful, and completely worn down. Honestly, it was hard to hear. The second had rung with a plan to build a...

#172 Why Your “High Protein, High Fibre” Claim Might Be Working Against You in the GLP-1 Market

by Chelsea Ford | Sep 1, 2026 | Podcasts

If you want a genuine look ahead at where food and drink is heading, not just what’s hot this month, this episode is essential listening. I talk to THE most learned person in the business. Lulu Gibbons is a research and insight specialist at Langdon, sister...

#171 She knew her products weren’t selling but couldn’t let them go: The story of stopping production and what came next.

by Chelsea Ford | Aug 25, 2026 | Podcasts

Would landing on the shelves of Woolworths be a dream come true for you? For Sarah Leung, it was – and it still wasn’t enough to keep her in the business. Sarah is the founder of Umei Foods, a modern Asian condiment brand known for its plant-based mayo...

#170 The 4 Things You Can’t F*ck Up to Scale and Exit Your Business

by Chelsea Ford | Aug 18, 2026 | Podcasts

There are four things you cannot get wrong if you want to scale and exit a beverage or wider CPG business. Get one wrong, and it doesn’t matter how good the rest of your business looks; you’re leaking value somewhere you probably can’t see yet. In...

#169 Scott Mendelsohn, Natural Raw C: What It’s Taken to Get to $100 Million

by Chelsea Ford | Aug 11, 2026 | Podcasts

How do you build a consumer packaged goods business that’s breaking through $100 million in gross sales, entirely bootstrapped, with no outside investment? My guest today is Scott Mendelsohn, founder of Raw C, Australia’s leading coconut brand. I first...