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How Australia’s CPG Industry is Lagging Behind (And What We Do About it)

How Australia’s CPG Industry is Lagging Behind (And What We Do About it)

by Nimesha De Silva | Dec 19, 2025 | Articles

Australia likes to think of itself as a leader in consumer packaged goods (CPG): premium, innovative, globally relevant. But when you step back and compare us to powerhouse markets like the United Kingdom and the United States, the cracks begin to show. Not in...
Advancing Women in CPG: The Reality the Industry Can No Longer Ignore

Advancing Women in CPG: The Reality the Industry Can No Longer Ignore

by Nimesha De Silva | Dec 18, 2025 | Articles

The consumer packaged goods (CPG) industry isn’t short on brilliant, driven, capable women. What it’s short on is access – to capital, to leadership, and to real decision-making power. Across consumer packaged goods, women are launching brands, leading teams,...
Innovation as the Real Differentiator: Why the future belongs to CPG brands brave enough to break the rules

Innovation as the Real Differentiator: Why the future belongs to CPG brands brave enough to break the rules

by Nimesha De Silva | Dec 15, 2025 | Articles

The Australian consumer packaged goods (CPG) industry is shifting. Fast. Right now, brands are either moving boldly forward or quietly falling behind. And there’s not much middle ground. Of course, price matters. Shoppers are keeping a close eye on their budgets, and...
Play Fair or Get Called Out: Why CPG Needs a Level Playing Field

Play Fair or Get Called Out: Why CPG Needs a Level Playing Field

by Nimesha De Silva | Dec 1, 2025 | Articles

The consumer packaged goods (CPG) market should be a battleground of ideas – not a monopoly of muscle. In a fair marketplace, the best products win. Innovation flourishes. Prices stay honest. And consumers get real choice, not just the appearance of it. But that...
The Revolution Starts Small (and Usually from the Kitchen Bench)

The Revolution Starts Small (and Usually from the Kitchen Bench)

by Nimesha De Silva | Nov 14, 2025 | Articles

Not all revolutions come with fireworks. Some start with cauliflower in a blender. Others begin with the challenge of getting your kids to eat their veggies. And sometimes it’s on Nonna’s balcony on a sunny afternoon. That’s the kind of revolution I live for. Because...
How to Work with Distributors (& Why They’re a Necessary Evil) 

How to Work with Distributors (& Why They’re a Necessary Evil) 

by Nimesha De Silva | Nov 25, 2024 | Articles

For consumer packaged goods (CPG) brands, distributors often feel like an unavoidable part of the game. They’re the bridge between your brand and retailers, but let’s face it—they can also be a major source of frustration. Why? Because while they promise to sell your...
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